Matrix Group International

Blog

  • National Parks Foundation

    National Parks Foundation

    The mission of the National Park Foundation (NPF) is to strengthen the connection between the American people and their National Parks by raising private funds, making strategic grants, creating innovative partnerships and increasing public awareness.

    NPF came to Matrix Group to create a Web strategy and solution to promote the preservation of national parks and to call on the American public to take personal action by making donations. Features of the site include an interactive timeline of park philanthropy over the last 100 years; content distribution across NPF and other National Parks and Associations sites; viral marketing campaigns that allowed users to share pages of the site with friends and link to popular social networking and bookmarking sites; analytics and tracking that identified the pages being shared, pages visited and page they exited the site from. In a five month period from when the site was launched, visitors increased from 72,000 to 79,000, average site visit went from 12 min, 50 sec to 14 min, 15 sec and page views jumped from 220,000 to 822,000.

  • DirectSelling411

    DirectSelling411

    The Direct Selling Association (DSA) is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. More than 220 companies are members of the association, including many well-known brand names.

    For its latest partnership, Matrix Group assisted DSA in implementing a consumer site and a blog. Matrix Group helped DSA analyze its users and audiences which translated to better navigation and information architecture for the new site. The entire Web site and blog are powered by an open-source content management system, implemented by Matrix Group.

  • InstallNET

    InstallNET

    InstallNET is a nationwide membership network of buyers and sellers of quality furniture installation services.

    InstallNET engaged Matrix Group to develop a Web site with fresh and creative design to improve member’s benefits and experience. The site includes an enhanced logo, a Content Management System (CMS), and dashboards for buyers and sellers to view quotes, open and completed projects and real-time charts for performance trends.

  • Chronicles of Narnia Web site

    Well done movie site, love the interactive map, and virtual home of Tumnus

  • Inc.com

    I love that this site and magazine target me, the small business owner.

  • MarketingSherpa

    Unbeatable resource for B2B marketers

  • Are You HyperConnected?

    Are You HyperConnected?

    A recent study by Nortel and IDC showed just how wired and connected we have become. The study found that:

    • 16% of global workers are already “hyperconnected,” fully embracing a world of multiple devices and intense use of new communication applications. The hyperconnected worker uses a minimum of seven devices for work and personal access, plus at least nine applications like IM, text messaging, web conferencing, and social networks.
    • 36% of global workers were designated as “increasingly connected,” meaning they use a minimum of four devices for work and personal access to six or more applications.
    • The most hyperconnected country is China and the United States. The least hyperconnected countries were Canada and the United Arab Emirates.
    • The ranks of the hyperconnected are expected to rise to 40% in the next few years.

    Seven devices and nine applications! Okay, I use four devices: My laptop, iMac, regular phone, and cell phone. And I thought that was over the top, but seven?

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  • No E-Mail Fridays

    I got a wondrous e-mail today, from a Senior VP at the National Federation of Independent Business (NFIB). NFIB is a Matrix Group client and I sent him a routine e-mail. Here is what I got back:

    “Please call me today. In an effort to facilitate better communication, I am not going to be communicating by email on Fridays. I look forward to meeting / speaking with you directly. Otherwise, I will respond to your email request on Monday. I encourage you to consider participating. Have a great day.”

    Wow, no e-mail on Fridays. I’m not sure I can even imagine a day without e-mail. Would I have the guts to try such a thing? What would my clients and staff say? Would not responding to e-mail be liberating or would I just pay for my indulgence on Monday, when I come back to double the e-mail I have to respond to.

    Has your organization implemented a similar policy? How have your members or clients responded? What do you think of the concept?

  • New Blog on the Block – MatriXFiles

    Okay, we finally did it! Matrix Group launched a blog, MatriXFiles. After helping dozens of clients develop their blog strategies, I decided it was high time we had one. We established our own blog strategy and brand, created an awesome design, put together the content plan and now we’ve launched! I’d love your comments about the site.

    The strategy, which includes the site title, is most critical. It sets the tone and image you want to communicate. So, the Matrix Group blog had to have a movie-themed title. You see, every person at Matrix Group is assigned to a team and every team is named after a movie. Why? We’re all superstars around here. While movie names can be lighthearted, they can also be inspirational.

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