Tag: Analytics

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Using UTM Codes for Better Google Analytics Reporting

Learn how to use UTM codes in Google Analytics to track campaigns, organize data, and see exactly where your traffic is coming from.

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Make Sure You Have Good Inputs Going Into Your Google Analytics

Posted on April 28, 2016

I was in a meeting with a client last week and he complained that their Google Analytics (GA) reports just aren’t that useful. I asked why, and he said, “GA […]

Data-Driven Decision-Making Through Analytics

Posted on December 1, 2015

A couple of weeks ago, I had the pleasure of moderating a discussion with Tim Martin and Jessica Katz of the Carnegie Endowment for International Peace. Tim is Digital Director […]

Tag: Analytics

Using UTM Codes for Better Google Analytics Reporting

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