Tag: Strategy

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Why Journey Mapping is so Important to Creating Amazing Member Journeys

Matrix Group is working on an email signup project for a longtime client. This client wants to create an easier way for members and non-members to see all the newsletters […]

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We Need to Bring Back the “Meet” in Meetings

Posted on March 12, 2021

During a kickoff meeting with a new BeSpeake client, I asked this question: What did not work during your annual meeting last year? Answer: While the education offerings were excellent, […]

The ASAE Annual Meeting Goes Virtual; Why This is a Good Decision

Posted on March 4, 2021

I read the email from ASAE (the American Society of Association Executives) yesterday afternoon about the ASAE Annual Meeting. Citing concerns for the health and safety of all members, ASAE […]

Should Virtual Conference Sessions Be Live or Pre-Recorded?

Posted on August 10, 2020

I’m attending a lot of conferences these days. I’m also helping clients plan and execute a lot of conferences. All of them online, of course. One of the biggest questions […]

How Much Should I Charge for My Virtual Conference?

Posted on May 28, 2020

As the world of work continues to transition from physical to virtual, the same is happening to conferences, trade shows, and meetings. There are platforms to choose, new or different […]

How To Turn Your Webinars into Interactive, Virtual Meetings

Posted on March 19, 2020

Over the past couple of weeks, client after client has cancelled meetings, tradeshows and conferences. They’re scrambling to find out if they can reschedule events or create an online experience […]

What is Tech Debt and What Should You Do About It?

Posted on January 30, 2020

A couple of weeks ago, I did a webinar on Tech Debt with my CTO, Maki Kato, and MatrixMaxx AMS Product Manager, Tanya Kennedy-Luminati, and was also recently featured in […]

It’s Not Easy Being Green: Our Quest to Have a Sustainable Office Move

Posted on June 21, 2019

You may have already heard the news. Matrix Group is moving. Just down the street. After 10 years, to keep the creative juices flowing, we’re giving ourselves a change of […]

Don’t Redesign Your Website, Redesign Your Member Journeys

Posted on May 14, 2019

I read a lot of Website Redesign RFPs (request for proposal). They almost always focus on the need for better navigation, a great search, a content management system (CMS) with […]

How Do You Create a 7-Star Member Journey? Lessons from Brian Chesky, CEO of Airbnb

Posted on April 23, 2019

A couple of months ago, I listened to an interview with Brian Chesky, CEO of Airbnb. Brian talked about how he and his team did a brainstorming exercise where they […]

Tag: Strategy

Why Journey Mapping is so Important to Creating Amazing Member Journeys

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