Tag: Branding

Latest blog post

5 Reasons NOT to Rebrand Your Organization

In my last blog post, I discussed the 7 good reasons to rebrand your organization. But when does it NOT make sense to rebrand? Here’s what my friend Jane Barwis, CEO […]

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7 Reasons to Rebrand Your Organization
Posted on November 8, 2019
A brand is not a logo. A brand is not an identity. A brand is not a product. A brand is a person’s gut feeling about a product, service or […]
Your Member Journeys ARE Your Brand
Posted on May 20, 2019
I conduct a lot of branding and user experience workshops. And my design team works on a lot of corporate identity kits; we redevelop logos, templates, print collateral, email templates, […]
What’s Your Membership Experience?
Posted on May 22, 2013
I’ve blogged in the past about Vistage, the CEO membership organization that I’ve been a member of for five years. I was talking with a Vistage VP a few weeks […]
What’s In a Brand?
Posted on October 17, 2012
Many of my clients are rebranding. I think there’s something in the air. Clients are changing their names, updating logos, creating new palettes, and revisiting collateral styles. But what does […]