Tag: Member Journey

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Why Journey Mapping is so Important to Creating Amazing Member Journeys

Matrix Group is working on an email signup project for a longtime client. This client wants to create an easier way for members and non-members to see all the newsletters […]

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Amazing Member Journeys Start with Member Interviews

Posted on June 3, 2019

Working with some new clients, I’ve been hearing this a lot: My website navigation sucks. Members can’t find information. They call us a lot in frustration. So how do we solve […]

Your Member Journeys ARE Your Brand

Posted on May 20, 2019

I conduct a lot of branding and user experience workshops. And my design team works on a lot of corporate identity kits; we redevelop logos, templates, print collateral, email templates, […]

Don’t Redesign Your Website, Redesign Your Member Journeys

Posted on May 14, 2019

I read a lot of Website Redesign RFPs (request for proposal). They almost always focus on the need for better navigation, a great search, a content management system (CMS) with […]

Tag: Member Journey

Why Journey Mapping is so Important to Creating Amazing Member Journeys

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