When Do Your Customer Journeys Actually Begin?
Posted on August 24, 2023
I have two friends who have walked the Camino del Santiago. The friends are Peter Schwartz, who is my business coach, and Gordon Bernhardt, a member of my CEO peer […]Blog
Latest blog post
Is GenAI Jeopardizing Your Brand Authority?
Is AI citing others instead of your organization? Learn how AEO, GEO, and AI visibility can help associations protect their authority.
Verifiable Credentials: New Technology for Association Membership?
Posted on August 17, 2023
Our online identities are, unfortunately, not in our control. The internet was created for communication between computers, but our presence as individuals on the internet is less formally defined. We […]
Leadership Lessons from the Martial Arts
Posted on June 20, 2023
Google for leadership lessons from the martial arts and you’ll get a jillion posts. Most of them focus on skills you’ll develop from practicing the martial arts. Skills like focus, […]
What is the Best Content Management System For an Association Website?
Posted on March 8, 2023
We get a lot of RFP (Requests for Proposals) for association and nonprofit website redesigns. Often, one focus of the RFP is the technology that will power the new website. […]
Does Your Organization Need a Podcast?
Posted on February 22, 2023
I love podcasts! I listen to at least one podcast every single day. And yes, I’m a podcaster. I have two podcasts: Associations Thrive is a podcast celebrating successful associations […]
Why Every CEO Needs a Great Microphone
Posted on January 24, 2023
Now that I have a weekly podcast (Associations Thrive, available on all the major podcast networks), I interview CEOs, Executive Directors, and Presidents every single week. And you know what […]
What Do Successful Associations Have in Common? What We’re Learning from the Associations Thrive Podcast
Posted on January 4, 2023
In case you missed it, Matrix Group now has a podcast. It’s called Associations Thrive! Each week, I interview association and nonprofit CEOs, Presidents and Executive Directors about the things […]
5 Great Gift Ideas for the Techies in Your Life
Posted on December 19, 2022
Struggling to find the perfect gift for the techies in your life? With technology continuing to evolve at a breakneck speed and the fact that techies can be so particular […]
Set 2023 Up for Success: 7 Easy Upgrades to Make
Posted on December 15, 2022
Looking for a few easy upgrades that are light on the budget but will start you off strong in 2023? Matrix Group Creative Director Alex Pineda and Lead Front-End Developer […]
Is The Future of Conferences in Small Scale Meetings?
Posted on October 6, 2022
A couple of weeks ago, I attended Non Dues-A-Palooza, a conference about generating non dues revenue hosted by 100 Reviews. The event had about 125 attendees and was held at […]