Why Every Association CEO Must Be a Tech CEO
Posted on May 8, 2025
Want better data, happier members, and real growth? It starts with treating technology as a strategic asset—not an afterthought.Blog
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Is GenAI Jeopardizing Your Brand Authority?
Is AI citing others instead of your organization? Learn how AEO, GEO, and AI visibility can help associations protect their authority.
AI Note-Taking Part 2: Lessons from Five Months of Testing and Refining
Posted on May 1, 2025
Learn how we fine-tuned our AI note-taking tools and process to finally deliver meeting notes our team could actually use.
How We Closed Our Office Sustainably — and Made a Lot of People Happy
Posted on April 22, 2025
We closed our office and almost nothing went to waste. Learn how we turned it into a win for staff, the planet, and our community through smart reuse.
Work 5.0 and the Future of Work at Matrix Group
Posted on April 17, 2025
What does work life look like at Matrix Group these days? For “Work 5.0” we’re blending remote-first flexibility with intentional, creative ways to connect.
How to Customize ChatGPT to Avoid Overused AI Words
Posted on April 3, 2025
By identifying overused words and guiding ChatGPT to avoid them, you’ll get results that sound more natural, more original, and more you.
Breaking Barriers, Building Futures: Reflections on Winning the AWTC Badass Award
Posted on March 6, 2025
CEO Joanna Pineda reflects on breaking barriers, leading in tech, and the journey of being a woman tech CEO for the last 25 years.
The Looming Membership Cliff: What Associations Can and Should Be Doing
Posted on January 22, 2025
Over the last year, I noticed an alarming trend popping up in my interviews with CEOs on my podcast, Associations Thrive. CEOs in the healthcare space were worried about nurses and technicians leaving the industry.
2024 Gift Ideas for the Techie in Your Life
Posted on December 2, 2024
The holiday season has arrived, and with it comes Matrix Group’s annual techie gift guide—packed with ideas straight from our team! Whether you’re shopping for a gadget-loving coworker, a nature […]
Unlocking the Power of Your Data: AI-Enabled Reporting in MatrixMaxx 24.2
Posted on November 26, 2024
Your association’s CRM holds incredible potential. It’s packed with data—membership renewals, event registrations, content downloads, and more. But let’s face it, traditional reporting tools often struggle to make sense of […]
5 Critical Facts You Need to Know About AI
Posted on October 23, 2024
Artificial Intelligence (AI) is not just a buzzword—it’s a technological revolution transforming how we live, work, and innovate. From automating routine tasks to delivering groundbreaking insights, AI is becoming indispensable […]