Tag: Marketing

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Budget for Communications and Marketing When Proposing New Initiatives

So your organization has decided to redesign its website. Who should be involved? Who should be in charge? And who should make the decisions? I get these questions a lot […]

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Is Blogging Passe?
Posted on December 6, 2012
During the Fall and Winter, I meet with many clients to help them formulate their web plans and budgets for the following year. During many of these meetings, I suggested […]
Why Matrix Group Brought Back Its Email Newsletter
Posted on July 26, 2012
A few years ago, Matrix Group stopped sending out a weekly email newsletter.Why? We were launching a company blog, we were getting more active on Twitter and Facebook, and other […]
Are You Suffering From Social Media Fatigue?
Posted on June 28, 2012
A friend asked me recently if I’m on Pinterest, the hot, new social network where users “pin” products, places and articles they like to Pinterest and explore the feeds from […]
Making Our Webinars More Social
Posted on March 14, 2012
Matrix Group hosts two webinar series each year, one in the Spring and one in the Fall. Topics for this season’s series are Google Analytics, Integrating your CMS with your […]