Tag: Marketing

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Is GenAI Jeopardizing Your Brand Authority?

It’s that time of year again: Girl Scout cookie time! My niece is a Girl Scout and I of course want to support her by ordering lots of cookies and […]

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Surviving in this Hellish Economy
Posted on December 2, 2008
Okay, it’s official. The economy is in a recession, but what are you doing about it? What is your company or organization doing to weather the storm or even thrive […]
Says Anne: So Long and Thanks for the Case Studies
Posted on November 16, 2008
Earlier this week, Anne Holland, founder of MarketingSherpa.com posted her last blog entry on the Sherpablog.  November 10 was her last day as a formal company employee and she used […]
Start Wearing Purple
Posted on October 16, 2008
It seems purple is the color of the season and I’m not complaining. If you know me, have been to my office, or spent any time on the Matrix Group […]
What’s Your E-Mail Address Worth?
Posted on October 14, 2008
Last weekend at the mall, while purchasing a pair of shoes, the saleswoman gave me a tantalizing offer: give us your e-mail address and we’ll give you 10% off the […]