Tag: Marketing

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Is GenAI Jeopardizing Your Brand Authority?

Last Sunday, I logged onto Snapfish.com and started creating a customized calendar using mostly photos of my son (who else should be featured on my homemade calendar?).  I ran out […]

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The Art and Science of Business Cards
Posted on October 13, 2009
When we moved to our new office in Crysta City, it meant reprinting all of our marketing materials.  While it was simply a matter of updating and reprinting most of […]
Integrating Traditional Marketing with Social Media
Posted on September 29, 2009
I had the pleasure of being part of a panel at today’s Grow Smart Biz conference, sponsored by Network Solutions.  Our topic was “Integrating Traditional Marketing with Social Media.”  Despite […]
Does Your Staff Know What Your Company Does?
Posted on July 30, 2009
A couple of weeks ago, I called Harris Teeter to order a Thomas the Tank Engine birthday cake for my soon-to-be 5 year old son. The conversation went something like […]
Measuring the ROI on Social Media Initiatives
Posted on July 23, 2009
I met with a group of CEOs this morning and social media came up in conversation. More than several members of the group wondered if a social media strategy is […]
What’s Your Elevator Speech?
Posted on July 16, 2009
I moderated a strategy meeting yesterday and a redesign kick-off meeting this afternoon. During both meetings, I started the discussion with a simple question: what’s your elevator speech? It sounds […]