Give Me a Reason To Give or Join
Posted on March 2, 2011
My husband and I attended my son’s Cub Scout Blue and Gold Banquet earlier this week. At the end of the banquet, a representative from the National Capital Area Council […]Tag: Marketing
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Is GenAI Jeopardizing Your Brand Authority?
My husband and I attended my son’s Cub Scout Blue and Gold Banquet earlier this week. At the end of the banquet, a representative from the National Capital Area Council […]
Does Your Organization Have a Groupon Strategy?
Posted on February 18, 2011
It seems everyone is hawking a good deal lately. A couple of people at Matrix Group recently got a 50% off deal from Groupon for a spa treatment. Earlier this […]
I Became a Mayor on Foursquare and all I Got Was a Lousy Crown
Posted on December 17, 2010
I did it! I finally became a Mayor on Foursquare! Foursquare is a location-based social network that lets users “check in” to a place they’re visiting, tell friends where they […]
How to Increase Likes and Interactions on Your Facebook Page
Posted on November 24, 2010
Each week, as the main administrator for the Matrix Group Facebook fan page, I get a weekly report from Facebook that details the change in number of fans (people who […]
Creating an Integrated, Layered User Experience Across Your Social Media Pages
Posted on November 11, 2010
I was researching an organization last week and visited their website, blog and social media pages. The website was nicely designed, easy to navigate, and had good information. The blog […]
What Happens When Your Facebook Page or Blog Gets More Traffic Than Your Web Site?
Posted on August 26, 2010
Every week, I check out the usage reports for the Matrix Group Web site and blog. I also look closely at the analytics reports from Facebook for our Facebook fan […]
Blogging Best Practices – Part Two
Posted on July 28, 2010
This week, I’m doing part two of a blog post I started last week on Blogging Best Practices. This post is inspired by a webinar that I conducted with my […]
Blogging Best Practices – Part One
Posted on July 21, 2010
A couple of months ago, I had the pleasure of conducting a webinar on Blogging Best Practices with my friend, blogger and activist Shaun Dakin, Director of Business Development at […] How We Doubled Our Facebook Fans and Raised Money for the Gulf Recovery Effort
Posted on July 1, 2010
10 days ago, the Matrix Group Facebook fan page had 280 fans. As of tonight, we have 576 fans, more than double our starting number. How did we do it? […]
What’s Behind Those Long URLs? Tracking Codes, Of Course!
Posted on June 10, 2010
Every day around 3pm, I get my afternoon update of The Washington Post via e-mail. Each update contains a summary of about a dozen stories and links to the full […]