Little Big Planet
Posted on May 6, 2009
The best PS3 game ever! Great for kids and grown-ups alike. Best played with a group.Blog
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Is GenAI Jeopardizing Your Brand Authority?
Is AI citing others instead of your organization? Learn how AEO, GEO, and AI visibility can help associations protect their authority.
Election Day Needs a Marketing Plan or How To Get Voters to the Polls
Posted on May 5, 2009
It’s Election Day in Alexandria, VA. Today, we voted for Mayor, City Council and School Board. These are pretty important positions in our City government. Here’s the problem: voter turnout […]
Happy 10th Anniversary, Matrix Group!
Posted on April 30, 2009
I can’t believe that Matrix Group will be 10 years old tomorrow. A decade. 10 years! When I started Matrix Group in shared office in Georgetown, little did I know […]
What Is a Taxonomy and Why Does Your Site Need One?
Posted on April 28, 2009
If Matrix Group is creating a new Web site for you or updating an existing one, our project plan is almost sure to include development or review of your taxonomy. […]
GIMP
Posted on April 27, 2009
I use this free, open source graphics program to crop and resize images on this blog. Love it.
People Want to Follow; Are You Ready to Lead?
Posted on April 23, 2009
I’ve been thinking about the terminology that we use to describe our relationships on various social networks. I “follow” people on Twitter and people “follow” me back. I have “friends” […]
What We’ve Learned About the New Facebook Pages
Posted on April 21, 2009
The dust is finally settling on the Facebook pages for companies and organizations. The new pages were supposed to go live March 11, but the transition seemed to take a […]
Getting Started with Twitter For Your Organization
Posted on April 15, 2009
Many clients ask me how to get started with social networking. Should they blog, be on Facebook or LinkedIn, or should they start tweeting? For many organizations, I recommend Twitter. […]
Creating a Content Strategy for your Web Site, Blog, Social Networks
Posted on April 13, 2009
In my last blog post, I referenced the content strategy that the marketing team at Matrix Group has developed to keep our Web site and social networking pages fresh and […]
Time Management and Social Networking: How to NOT make social networking a huge time suck
Posted on April 6, 2009
Over the past couple of weeks, I’ve met with clients about their social networking (SN) strategy. A common refrain is this: “Social networking takes too much time. I don’t have […]