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Is GenAI Jeopardizing Your Brand Authority?

Is AI citing others instead of your organization? Learn how AEO, GEO, and AI visibility can help associations protect their authority.

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Web Conventions We Can Do Away With – The Fold and Not Linking to Outside Sites

Posted on June 4, 2009

I was in a Web design review meeting the other day and the client remarked that he wanted to make sure “all the important content was above the fold.” My […]

Who Do You Believe? National Media, Local Media, Bloggers, or Peer Reviewers?

Posted on June 2, 2009

I just got back from a week in Mexico. Despite the dire warnings from the national media, my family attended a wedding and vacationed in Playa del Carmen on the […]

NFIB Web Site Redesign

Posted on May 27, 2009

Matrix Group International collaborated with National Federation of Independent Business (NFIB) an association that supports small and independent businesses. NFIB needed a web site that highlighted its membership benefits and […]

Whale Hunting as a Metaphor for Landing Large Accounts

Posted on May 20, 2009

At a recent Vistage meeting, I had the pleasure of hearing Tom Searcy, author and CEO of Hunt Big Sales, a sales consulting and training company, talk about how small […]

Sometimes We Just Need to Ask Our Customers What They Want

Posted on May 14, 2009

All day long, I sit in meetings where my staff, clients and I try to intuit what customers and members want. We look at usage reports, search logs, customer feedback […]

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Is GenAI Jeopardizing Your Brand Authority?

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