Top Tips for Customizing Your Twitter Profile
Posted on December 4, 2009
I’m following over 700 people on Twitter so I’ve looked at a lot of Twitter pages. Yes, I look at pages and tweets closely before making a decision to follow […]Blog
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Is GenAI Jeopardizing Your Brand Authority?
Is AI citing others instead of your organization? Learn how AEO, GEO, and AI visibility can help associations protect their authority.
The Amazon Effect: What Amazon Has Done to the E-Tailing Experience
Posted on December 2, 2009
Like the rest of America, I went shopping on Black Friday. However, I didn’t get up at 3am and I didn’t brave the crowds. I did my shopping online, largely […]
What Are Your Company Traditions?
Posted on November 25, 2009
On my way to work this morning, I heard a story on NPR about how immigrants to this country have adopted the Thanksgiving tradition and made it their own. A […] Is This The Life You Want to Lead?
Posted on November 20, 2009
A harried mom friend of mind sometimes complains that between work and the kids, she doesn’t have a life. Another friend tells me he’ll quit smoking soon. Yet another friend […]
Do You Really Need 500 Friends on That Social Network? Is It Time to Unfriend Some People?
Posted on November 18, 2009
I was talking to one of the Cat Herders (Project Manager) at Matrix Group today. She said she was trimming her Facebook friend list and unfriending some people. Unfriending. It […]
PSERS Health Options Program Member Portal
Posted on November 13, 2009
Matrix Group recently worked with Pennsylvania’s Public School Employees’ Retirement System’s (PSERS) Health Options Program (HOP) to launch a member portal. For the first time, PSERS wanted to allow plan […]
In the Event That Miss Universe is Unable to Serve…
Posted on November 12, 2009
I haven’t watched a Miss Universe pageant in a long time, but a part of the program will stay with me forever: the part where Bob Barker says to the […]
Goodwill Industries Web site Redesign
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Matrix Group collaborated with Goodwill Industries International, Inc. to launch a redesigned public Web site. The goal of the redesign was to emphasize Goodwill’s community-based programs and to better serve […]
Which Came First? Design or Content? Neither, They Need to be Hatched at the Same Time
Posted on November 10, 2009
There is an ongoing discussion at Matrix Group about content and Web design. One camp says that clients need to have all of their content prepped and ready to go […]
I Did It! I Got My Ham Radio License!
Posted on November 6, 2009
A couple of months ago, I blogged about how my 5-year old son challenged me to get out of my comfort zone and get my ham radio license. Wanting to […]