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Is GenAI Jeopardizing Your Brand Authority?

Is AI citing others instead of your organization? Learn how AEO, GEO, and AI visibility can help associations protect their authority.

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Catholic Health Association Centennial Site

Posted on March 25, 2015

Representing more than 600 hospitals and 1,400 long-term care and other health facilities in all 50 states, the Catholic Health Association of the United States (CHA) represents the largest group […]

Pick Up the Phone! Why Your Marketing Plan Needs a Personal Touch

Posted on March 6, 2015

I am a big fan of phone calls. I spend most of day in meetings and on the phone. Why? Because I can’t land new deals or big deals via […]

What’s In Store for Associations and the Web in 2015?

Posted on February 17, 2015

I have the honor of helping a number of association clients plan their web budgets for the next year or two or three. When preparing a web budget, my team […]

Why Should You Hire an Agency to Redesign Your Website?

Posted on January 28, 2015

Every once in a while, I hear from a prospect who says his organization is considering redesigning their site and they’d like to do the design and CMS implementation on […]

2014 Top Techie Holiday Gift Ideas from Matrix Group

Posted on December 16, 2014

It’s that time of year again! Time to celebrate the holidays (whatever your affiliation) and do some shopping! Once again, I polled the Matrix Group staff and asked them for […]

Don’t Be Victimized by These Social Engineering Scams

Posted on November 4, 2014

A couple of weeks ago, a client called in a panic to ask if their website had been hacked. Here’s the scenario: one of the administrative assistants had received an […]

How I Came To Represent 12 Million People

Posted on October 9, 2014

A couple of weeks ago, my husband got a letter in the mail from the American Institute of Consumer Studies. AICS wanted to interview him about his media viewing habits. […]

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Is GenAI Jeopardizing Your Brand Authority?

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