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Is GenAI Jeopardizing Your Brand Authority?

Is AI citing others instead of your organization? Learn how AEO, GEO, and AI visibility can help associations protect their authority.
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Data-Driven Decision-Making Through Analytics
Posted on December 1, 2015
A couple of weeks ago, I had the pleasure of moderating a discussion with Tim Martin and Jessica Katz of the Carnegie Endowment for International Peace. Tim is Digital Director […]
Top 5 Ways to Keep Your Website Secure
Posted on October 8, 2015
I just came back from the annual convention of the Sheet Metal and Air Conditioning Contractors’ National Association (SMACNA) in beautiful Colorado Springs, Colorado. SMACNA asked me to talk about […]
Never Attend a Meeting Without a Notebook
Posted on September 15, 2015
During orientation, new staff at Matrix Group are told to ALWAYS bring a notebook to meetings. If you prefer, you can bring a laptop or tablet. Why? It’s simple, really. […]
The Role of the C-Suite in Technology
Posted on August 11, 2015
I had the honor of moderating a panel at this week’s annual conference of the American Society of Association Executives in Detroit, MI. The panel was titled, “The Role of […]
Why Limit Communications During the RFP Process?
Posted on August 4, 2015
Last week, we received an RFP (Request For Proposal) for a new content management system (CMS) and Associaton Management System (AMS).  The RFP was great. The work was totally in […]

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