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Is GenAI Jeopardizing Your Brand Authority?

Is AI citing others instead of your organization? Learn how AEO, GEO, and AI visibility can help associations protect their authority.

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“What’s Special About Today? Life Lesson from a Six-Year-Old”

Posted on February 15, 2017

I was trying to get my 6-year old out of bed the other morning. He wouldn’t budge. Finally, he challenged me by asking, “What’s special about today?” That stopped me […]

Favorite Tool: Google Page Analytics Chrome Extension

Posted on February 13, 2017

For me, 2017 is all about productivity hacks and working more efficiently. Recently, I’ve been diving deep into the world of Google Chrome extensions to help me streamline as much […]

Members Want Curation and Insight from Their Associations – Part One

Posted on February 8, 2017

One of the best parts of my job is conducting user interviews. Nearly every Matrix Group project starts with a User Persona exercise where we interview staff to glean their […]

Should You Crowdsource the Session Topics at Your Next Conference?

Posted on January 23, 2017

Teri Carden, Founder of ReviewMyAMS, has a unique take on conference sessions. She crowdsources several of the sessions at AMS Fest. AMS Fest is an event that brings together AMS […]

The Life Changing Benefits of Google’s Primary Inbox

Posted on November 28, 2016

I blogged recently that Matrix Group switched over to Google Apps. I have had a personal Gmail account for many years now and my family can’t function without our shared […]

Why Matrix Group Was Finally Ready to Switch to Google Apps

Posted on November 21, 2016

A few years ago, I blogged about Google Apps. I wondered if my business, and businesses everywhere, were ready to make the switch to Google Apps. Well, a few years […]

Pokémon Go

Posted on September 14, 2016

Can you tell we’re a bit Poké obsessed ourselves? We love the Pokémon Go site for it’s big, bold design and the simple yet effective copy about how the game […]

Histography

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I could get lost in this interactive timeline for hours! Histography pulls historical events from Wikipedia spanning 14 billion years of time. You can filter by time period and category, […]

I’ve Seen the Future and It Doesn’t Include Web Browsers

Posted on August 24, 2016

For my birthday this year, my husband bought me an Amazon Tap. The Amazon Tap is a Bluetooth and Wi-Fi-enabled speaker that lets you use voice commands to play music, […]

Maybe We Should Stop Trying to Generate More Traffic to Government Affairs Web Pages

Posted on August 10, 2016

I attend a lot of redesign kickoff meetings. Clients almost always list as one of their top goals,“Increase traffic to the website.” Sounds reasonable, right? Organizations are competing for eyeballs, […]

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Is GenAI Jeopardizing Your Brand Authority?

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