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Is GenAI Jeopardizing Your Brand Authority?

Is AI citing others instead of your organization? Learn how AEO, GEO, and AI visibility can help associations protect their authority.

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Workflow for Managing and Sourcing Content for Multiple Social Media Accounts

Posted on April 12, 2019

As a social media coordinator for Matrix Group and some of our clients, I manage content and posts across a variety of social media platforms including Facebook, Instagram, and Twitter on […]

Even Your Kids Need a Password Manager

Posted on March 28, 2019

I’ve blogged in the past about password managers and why I think everyone needs one. Yes, everyone. Even your children. Not convinced? I asked my 8 year old about his […]

How to Make Your Conference Speakers Feel Special

Posted on January 14, 2019

I get asked to speak at industry and professional conferences throughout the year. While I appreciate the opportunity provided by every organization, I want to give a shout out to […]

Make These Your 2019 Resolutions for your Website and Web Marketing

Posted on January 7, 2019

It’s the start of a new year. Did you accomplish all of your digital goals from 2018? Did you complete every project? If you like Matrix Group, or most of […]

Ask Your Organization These Questions to Increase Your Membership Renewal Rate

Posted on December 19, 2018

I’m working with a number of associations that are experiencing higher than desired membership churn rates. In some cases, nearly 25% of the membership does not renew each year. That’s […]

2018 Top Techie Holiday Gift Ideas from Matrix Group

Posted on December 14, 2018

No matter what holiday you celebrate, it’s a great time to purchase some techie gifts for your family, friends, even yourself. If you’re looking for inspiration, here are some recommendations […]

What is the Gutenberg WordPress Update?

Posted on November 7, 2018

WordPress is set to revolutionize massive swathes of the internet with the introduction of its new editor called Gutenberg, coming soon in the 5.0 release. While change can be scary, […]

How Do You Compete with Free?

Posted on September 12, 2018

I love Audible, the audiobook app owned by Amazon. I have a monthly subscription because listening to audiobooks with my sons has transformed car rides, plane rides and folding laundry. […]

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Is GenAI Jeopardizing Your Brand Authority?

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