5 Reasons NOT to Rebrand Your Organization
Posted on November 20, 2019
In my last blog post, I discussed the 7 good reasons to rebrand your organization. But when does it NOT make sense to rebrand? Here’s what my friend Jane Barwis, CEO […]Blog
Latest blog post
Is GenAI Jeopardizing Your Brand Authority?
Is AI citing others instead of your organization? Learn how AEO, GEO, and AI visibility can help associations protect their authority.
7 Reasons to Rebrand Your Organization
Posted on November 8, 2019
A brand is not a logo. A brand is not an identity. A brand is not a product. A brand is a person’s gut feeling about a product, service or […]
Don’t Reuse Passwords Already!
Posted on September 25, 2019
A couple of weeks ago, we had a security alert at the office. A client had called to say that a member reported a breach of the association’s website. Employees […]
It’s Not Easy Being Green: Our Quest to Have a Sustainable Office Move
Posted on June 21, 2019
You may have already heard the news. Matrix Group is moving. Just down the street. After 10 years, to keep the creative juices flowing, we’re giving ourselves a change of […]
How We’re Using Agile and SCRUM to Manage our Office Move
Posted on June 12, 2019
Matrix Group is moving! We’ve been in this office for ten years and it’s time. Our needs have changed, and my creative team (yes, even developers are creative types, in […]
Amazing Member Journeys Start with Member Interviews
Posted on June 3, 2019
Working with some new clients, I’ve been hearing this a lot: My website navigation sucks. Members can’t find information. They call us a lot in frustration. So how do we solve […]
Your Member Journeys ARE Your Brand
Posted on May 20, 2019
I conduct a lot of branding and user experience workshops. And my design team works on a lot of corporate identity kits; we redevelop logos, templates, print collateral, email templates, […]
Don’t Redesign Your Website, Redesign Your Member Journeys
Posted on May 14, 2019
I read a lot of Website Redesign RFPs (request for proposal). They almost always focus on the need for better navigation, a great search, a content management system (CMS) with […]
The Best Way to Develop an Elevator Speech for Your Organization
Posted on May 9, 2019
I conduct a lot of branding and strategy workshops. My Creative Director Alex and I conduct them and we cover a lot of ground. We ask about the history of […]
How Do You Create a 7-Star Member Journey? Lessons from Brian Chesky, CEO of Airbnb
Posted on April 23, 2019
A couple of months ago, I listened to an interview with Brian Chesky, CEO of Airbnb. Brian talked about how he and his team did a brainstorming exercise where they […]