Matrix Group International

Tag: Website

  • Grocery Manufacturers Association Website Redesign

    Grocery Manufacturers Association Website Redesign

    Matrix Group partner, Grocery Manufacturers Association (GMA) is the leading voice for food, beverage and consumer product companies and serves many audiences in communicating the interests, research and publications developed by staff and also helps its members produce safe products through a strong and ongoing commitment to scientific research, testing and evaluation. GMA partnered with Matrix Group and Rational 360 on a website redesign and implementation. Rational 360 created the information architecture and design, while Matrix Group implemented a new content management system and integrated the website with GMA’s membership database.

    Matrix Group and Rational 360 work features:

    •  News and information organized by topic, including Product Safety, Health & Nutrition and Preserving the Environment.
    •  A unified member experience for members who previously had to use multiple passwords to access content on two websites (GMA merged with another organization several years ago), and multiple, separate e-commerce applications. Today, visitors use one username and password to access ALL resources and members seamlessly gain access to protected content and discounts.
    •  Complete integration with GMA’s back office. Member profiles are changed instantly, purchased are processed in real-time, and all registrations are automatically saved to GMA’s association management software, MatrixMaxx.

    Visit the Grocery Manufacturers Association Website.

  • International Association of Chiefs of Police Website Launch

    International Association of Chiefs of Police Website Launch

    Matrix Group  has been a long time partner of the world’s oldest and largest nonprofit membership organization of police leaders, the International Association of Chiefs of Police (IACP) who decided to launch an online clearinghouse of information and free resources to help members develop or enhance their agencies’ use of social media and integrate the tools into their daily operations. To create this online resource center, IACP turned to Matrix Group. Matrix Group collaborated with IACP staff on a new website, using the agency’s user-focused methodology to develop and implement the strategy around the website.

    Matrix Group:

    • Developed a user-friendly navigation with a clear understanding of the users’ motivations and behaviors.  Matrix Group considered all types of users for this website, from beginners to more experienced users. The topic-based navigation directs visitors clearly to specific areas of the website based on their needs.
    • Created and integrated an online directory of law enforcement agencies that use social media, including the URLs of agencies’ social media pages and blogs.  This directory not only showcases the work that the various agencies are doing, but it also helps members develop their own social networking strategies, policies, etc. Members can now browse or search the directory, and view other agencies Facebook pages, Twitter profiles, blogs, etc.
    • Created a catalog of resources, templates, case studies related to law enforcement use of social media. The new website is a “one stop shop” where chiefs and officers can find examples of social networking policies and strategies, download guides and fact sheets on how to create profiles on social networking sites, and read case studies about how other agencies are including social networking in their work.

    View the International Association of Chiefs of Police – Social Media Website.

  • Sheet Metal Workers – National Pension Fund Website Redesign

    Sheet Metal Workers – National Pension Fund Website Redesign

    Matrix Group recently worked with the Sheet Metal Workers – National Pension Fund (SMWNPF) on their website,  which  provides pension fund participants with information about the Fund, plan of benefits, financial information, forms, contact information, and frequently asked questions about the Fund.  Matrix Group worked closely with SMWNPF staff to design a “user-centered website” that now speaks clearly to SMWNPF’s target audiences of employers, retirees, participants, trustees, SMWNPF staff and business managers of local union affiliates.

     Matrix Group:

    • Developed a robust navigation that helps visitors navigate to specific sections based on their needs.  Visitors can navigate by audience, topic or most frequently requested information.
    • Created a design that is friendly, professional but not slick, accurately echoing the image of the Fund.  The design includes prominent calls to action, e.g., Participant Sign in and Employer Sign in.
    • Implemented a content management system that allows SMWNPF staff to update the entire site without knowing html skills.
    • Supported the launch of the website by developing a postcard and video that showcase the new site.

    View the Sheet Metal Workers – National Pension Fund Website.

  • The Association of Small Foundations Web site Redesign with MatrixMaxx Implementation

    The Association of Small Foundations Web site Redesign with MatrixMaxx Implementation

    Matrix Group partnered with the Association of Small Foundations (ASF) to launch a redesigned Web site, www.smallfoundations.org which includes full integration with MatrixMaxx.  ASF wanted to redesign their Web site to improve the design of the Web site and make information more easily accessible to key audiences.  In addition, ASF wanted to integrate their site’s new design with an upgraded member database to make it easier for ASF staff to search, view, and update membership information.

    Matrix Group:

    • Created user profiles that helped in guiding the entire design and development process
    • Developed a site design that showcases the benefits of being an ASF member, including educational programs and events, as well as other tools and publications to help small foundations be successful
    • Implemented a content management system (CMS) that gives ASF staff full control over the entire site and supports a multi-leveled taxonomy
    • Implemented MatrixMaxx, Matrix Group’s enterprise association management software for associations and professional societies.

    Visit the new ASF Web site

  • Campbell Wealth Management Web site Redesign

    Campbell Wealth Management Web site Redesign

    Matrix Group partnered with Campbell Wealth Management a leading financial advisor firm to launch a redesigned Web site.  Matrix Group worked closely with Campbell and his team to create a Web site that strongly connected with his personal philosophy, “to build, manage and protect clients’ financial wealth through a superior level of service with one goal in mind—to enhance their quality of life.” Campbell’s philosophy and approach has been a critical component of the company’s marketing efforts, and was the basis for the Web site’s design.

    Matrix Group:

    • Included a user-friendly navigation that lets visitors know about Campbell Wealth Management’s financial services.
    • Added interactive videos that provide information on financial strategies  and best practices to building, managing and protecting financial assets.
    • Valuable tools and forms to help visitors with their financial planning, including  financial calculators to assess their current performances and outlook.
    • Incorporated information on Campbell and his team, highlighting their accolades and expertise in the financial planning sector.
    • Collaborated with Campbell Wealth to ensure that the site complied with regulatory standards.

    Visit the New Campbell Wealth Management Web site!

  • Carnegie Middle East Center Bilingual Web site

    Carnegie Middle East Center Bilingual Web site

    Matrix Group recently worked with Carnegie Endowment for International Peace to launch a bilingual Web site for the organization’s Middle East Center.  To communicate with its multilingual audience, Carnegie needed to enhance its Web site to provide content in both Arabic and English.

    Our work included:

    • An enhanced  Content Management System, allowing Center staff to post content in both Arabic and English
    • Incorporation of a filter in the site search to allow visitors to search by language
    • Web friendly display pages to account for right-to-left reading

    Visit the Carnegie Middle East Center Web site