Tag: Strategy

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Why Journey Mapping is so Important to Creating Amazing Member Journeys

I attend a lot of redesign kickoff meetings. Clients almost always list as one of their top goals,“Increase traffic to the website.” Sounds reasonable, right? Organizations are competing for eyeballs, […]

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Does Your Website Need a Redesign or Refresh?
Posted on April 21, 2016
A couple of weeks ago, I attended a meeting with a client who was interested in redesigning their website. “Why?” I asked. The site looks pretty good, the site is mobile-friendly, […]
Data-Driven Decision-Making Through Analytics
Posted on December 1, 2015
A couple of weeks ago, I had the pleasure of moderating a discussion with Tim Martin and Jessica Katz of the Carnegie Endowment for International Peace. Tim is Digital Director […]
The Role of the C-Suite in Technology
Posted on August 11, 2015
I had the honor of moderating a panel at this week’s annual conference of the American Society of Association Executives in Detroit, MI. The panel was titled, “The Role of […]
Why Limit Communications During the RFP Process?
Posted on August 4, 2015
Last week, we received an RFP (Request For Proposal) for a new content management system (CMS) and Associaton Management System (AMS).  The RFP was great. The work was totally in […]