Tag: Strategy

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Is GenAI Jeopardizing Your Brand Authority?

One of the best parts of my job is conducting user interviews. Nearly every Matrix Group project starts with a User Persona exercise where we interview staff to glean their […]

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Members Want Curation and Insight from Their Associations – Part One

Posted on February 8, 2017

One of the best parts of my job is conducting user interviews. Nearly every Matrix Group project starts with a User Persona exercise where we interview staff to glean their […]

Maybe We Should Stop Trying to Generate More Traffic to Government Affairs Web Pages

Posted on August 10, 2016

I attend a lot of redesign kickoff meetings. Clients almost always list as one of their top goals,“Increase traffic to the website.” Sounds reasonable, right? Organizations are competing for eyeballs, […]

Make Sure You Have Good Inputs Going Into Your Google Analytics

Posted on April 28, 2016

I was in a meeting with a client last week and he complained that their Google Analytics (GA) reports just aren’t that useful. I asked why, and he said, “GA […]

Does Your Website Need a Redesign or Refresh?

Posted on April 21, 2016

A couple of weeks ago, I attended a meeting with a client who was interested in redesigning their website. “Why?” I asked. The site looks pretty good, the site is mobile-friendly, […]

Why Your Organization Needs a Mobile App Strategy

Posted on December 30, 2015

Starting early this year, I have been urging clients to consider a mobile app. Not just a responsive website, which should be a given these days, but native iOS and […]

Data-Driven Decision-Making Through Analytics

Posted on December 1, 2015

A couple of weeks ago, I had the pleasure of moderating a discussion with Tim Martin and Jessica Katz of the Carnegie Endowment for International Peace. Tim is Digital Director […]

The Role of the C-Suite in Technology

Posted on August 11, 2015

I had the honor of moderating a panel at this week’s annual conference of the American Society of Association Executives in Detroit, MI. The panel was titled, “The Role of […]

Why Limit Communications During the RFP Process?

Posted on August 4, 2015

Last week, we received an RFP (Request For Proposal) for a new content management system (CMS) and Associaton Management System (AMS). The RFP was great. The work was totally in […]

Pick Up the Phone! Why Your Marketing Plan Needs a Personal Touch

Posted on March 6, 2015

I am a big fan of phone calls. I spend most of day in meetings and on the phone. Why? Because I can’t land new deals or big deals via […]

What’s In Store for Associations and the Web in 2015?

Posted on February 17, 2015

I have the honor of helping a number of association clients plan their web budgets for the next year or two or three. When preparing a web budget, my team […]

Tag: Strategy

Is GenAI Jeopardizing Your Brand Authority?

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