Tag: Strategy

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Why Journey Mapping is so Important to Creating Amazing Member Journeys

At the ASAE (American Society of Association Executives) Tech Conference last week, I attended a terrific session called “Anytime, Anywhere eLearning: How Mobile Transforms Education.” Wendy Rath and Mary Rehm of PRMIA […]

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Getting Started with eLearning and How Mobile is Transforming Professional Development

Posted on December 19, 2017

Lessons from a CIO on Work, Senior Staff Engagement and the Permission-Based Economy

Posted on December 5, 2017

At AMS Fest a couple of weeks ago, I got a chance to sit down with Reggie Henry, Chief Information and Engagement Officer at the American Society of Association Executives […]

What Does Digital Transformation Mean for an Association or Non-Profit?

Posted on July 5, 2017

What does digital transformation mean for an association or non-profit? What does this transformation look like? These were two of the questions posed by Teri Carden, Founder of ReviewMyAMS and […]

When Redesigning Your Website, Don’t Confuse Goals with Requirements

Posted on June 8, 2017

I read a lot of RFPs and I attend a lot of website redesign kickoff meetings. The most important questions I ask are, “Why redesign? Why now?” I usually get […]

How Google Docs and Google Slides Changed Biz Dev at Matrix Group

Posted on June 2, 2017

A few years ago, Matrix Group Creative Director Alex Pineda suggested that we ditch PowerPoint and move to Google Slides. The reason? Collaborating on a PPT file is really hard. […]

Why There is Still Room for a Small, Local Player in the AMS Space

Posted on May 11, 2017

Last month, some of the largest AMS (association management software) companies (YourMembership, Abila, Aptify and NimbleAMS) joined forces to create Community Brands, which they describe as “a powerful and unified family […]

“What’s Special About Today? Life Lesson from a Six-Year-Old”

Posted on February 15, 2017

I was trying to get my 6-year old out of bed the other morning. He wouldn’t budge. Finally, he challenged me by asking, “What’s special about today?” That stopped me […]

Members Want Curation and Insight from Their Associations – Part One

Posted on February 8, 2017

One of the best parts of my job is conducting user interviews. Nearly every Matrix Group project starts with a User Persona exercise where we interview staff to glean their […]

Tag: Strategy

Why Journey Mapping is so Important to Creating Amazing Member Journeys

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