Reflections from 2021, Thoughts for 2022
Posted on December 22, 2021
It’s December 22, 2021. Phew! Another year has come and gone and as usual, I’m thinking about the coming year. I’ve been having conversations with my team, friends in the […]Blog
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Is GenAI Jeopardizing Your Brand Authority?
Is AI citing others instead of your organization? Learn how AEO, GEO, and AI visibility can help associations protect their authority.
Elevate Your Next Conference with a Professional Emcee
Posted on December 3, 2021
Want to elevate your next in person or virtual conference? Consider hiring a professional emcee! We recently hosted the SQF Unites conference for the Safe Quality Food Institute (SQFI) in […]
Using Video to Promote Your Meetings and Conferences
Posted on September 27, 2021
We all know that video rules. Check out these amazing video statistics from 2021. I recently attended Non Dues a Palooza (NDaP) in Nashville, TN. NDaP is devoted to helping […]
How the Air and Space Museum is Using Virtual Docents
Posted on September 22, 2021
My younger son and I are listening to Project Hail Mary by Andy Weir. Andy Weir also wrote The Martian, which was a great movie and an even better book. […]
Combine Virtual and In-Person Networking Before Conferences to Increase Engagement
Posted on September 17, 2021
I’m attending Non Dues-a-Palooza (NDAP) next week in Nashville, in person. NDAP is a conference devoted to helping associations and nonprofits increase their non-dues revenue by bringing together execs and […]
Review of ASAE 2021 Annual Meeting Hybrid Pop-Up in D.C.
Posted on August 27, 2021
I attended the Virtual ASAE Annual Meeting last week. Unlike other virtual meetings I’ve attended recently, this one had a hybrid pop-up strategy. 10 cities hosted half-day in person events. […]
What Have We Learned About Creating Engaging Meetings from Virtual Conferences?
Posted on June 15, 2021
Heinan Landa (CEO of Optimal Networks) asked me last week: As we’re slowly returning to the office and in-person meetings, what lessons from 15 months of virtual meetings should endure? […]
What Are Natural Language Queries and Featured Snippets and Why Do They Matter?
Posted on May 21, 2021
When it comes to search engine optimization there’s one very important thing to always keep in mind: Google doesn’t like cute, Google likes clarity. When writing any online content, whether […]
How BeSpeake Clients are Adding Fun to their Virtual Meetings
Posted on March 25, 2021
“How do we add fun to our virtual meeting? How do I get people chatting during our sessions? How do we get attendees interacting with each other? These are just […]
Why Journey Mapping is so Important to Creating Amazing Member Journeys
Posted on March 22, 2021
Matrix Group is working on an email signup project for a longtime client. This client wants to create an easier way for members and non-members to see all the newsletters […]