Blog

Latest blog post

Is GenAI Jeopardizing Your Brand Authority?

Is AI citing others instead of your organization? Learn how AEO, GEO, and AI visibility can help associations protect their authority.
The Myth of Multitasking
Posted on September 10, 2009
Multitasking is everywhere. People are texting while driving, e-mailing during meetings, talking on the phone while walking their kids, tweeting while watching TV and IMing while working. Many people even […]
Who’s Afraid of User-Generated Content?
Posted on August 25, 2009
From homemade movies on YouTube, to movie and book reviews, comments on blogs, and entries in Wikipedia, user-generated content (UGC) has changed the Web forever. I can’t imagine the Amazon […]
Post-Launch Tasks = Project Overhang
Posted on August 20, 2009
After each Web site launch, I ask the Project Manager in charge what’s left to do. Why?  Because inevitably, there are items that didn’t make the launch. I call this Project […]
What’s So Cool About Cooliris?
Posted on August 18, 2009
I just discovered CoolIris, a browser plug-in that lets me surf images and videos in a cool, new way. Browser plugs-in are small pieces of software that extend the capabilities […]
Matrix Group Tenth Anniversary Microsite
Posted on August 17, 2009
Matrix Group staff created a Tenth Anniversary Microsite that incorporates fun designs and invites site visitors to actively contribute and participate by: Including favorite Matrix stories from the last ten […]
Why is Facebook so Addictive?
Posted on August 13, 2009
I called a friend last Sunday to say hello and her husband said she was deep in Facebook, and had been for several hours. Several hours! This is a woman […]