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I opened up a mailing from our 401(k) provider and was overwhelmed by the tiny type and the options available as investment funds. Ugh. I decided to call my financial […]

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Applying Information Architecture and Design Principles to Life

Posted on July 15, 2015

I opened up a mailing from our 401(k) provider and was overwhelmed by the tiny type and the options available as investment funds. Ugh. I decided to call my financial […]

The 3 Kinds of Fun and Why Fun #3 is the Most Fulfilling

Posted on June 2, 2015

I was looking at photos from my friend Mark’s ice climbing trip. The pictures were gorgeous but the hikes looked pretty harrowing. I said to Mark, “Um, was it fun?” […]

It’s Time To Make Your Website Mobile-Friendly… Really

Posted on April 27, 2015

I was in a meeting with a client this week about their plans to redesign their website. He wondered if the organization should invest in responsive design. Wha? “Hold on,” […]

Catholic Health Association Centennial Site

Posted on March 25, 2015

Representing more than 600 hospitals and 1,400 long-term care and other health facilities in all 50 states, the Catholic Health Association of the United States (CHA) represents the largest group […]

Pick Up the Phone! Why Your Marketing Plan Needs a Personal Touch

Posted on March 6, 2015

I am a big fan of phone calls. I spend most of day in meetings and on the phone. Why? Because I can’t land new deals or big deals via […]

What’s In Store for Associations and the Web in 2015?

Posted on February 17, 2015

I have the honor of helping a number of association clients plan their web budgets for the next year or two or three. When preparing a web budget, my team […]

Why Should You Hire an Agency to Redesign Your Website?

Posted on January 28, 2015

Every once in a while, I hear from a prospect who says his organization is considering redesigning their site and they’d like to do the design and CMS implementation on […]

2014 Top Techie Holiday Gift Ideas from Matrix Group

Posted on December 16, 2014

It’s that time of year again! Time to celebrate the holidays (whatever your affiliation) and do some shopping! Once again, I polled the Matrix Group staff and asked them for […]

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