Tag: Strategy

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Why Journey Mapping is so Important to Creating Amazing Member Journeys

Earlier this week, I hosted a roundtable discussion with a group of select clients to discuss the future of trade shows. Instead of sending a blast email to our entire […]

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How I Came To Represent 12 Million People
Posted on October 9, 2014
A couple of weeks ago, my husband got a letter in the mail from the American Institute of Consumer Studies. AICS wanted to interview him about his media viewing habits. […]
What’s Your Membership Experience?
Posted on May 22, 2013
I’ve blogged in the past about Vistage, the CEO membership organization that I’ve been a member of for five years. I was talking with a Vistage VP a few weeks […]
Why Matrix Group Brought Back Its Email Newsletter
Posted on July 26, 2012
A few years ago, Matrix Group stopped sending out a weekly email newsletter.Why? We were launching a company blog, we were getting more active on Twitter and Facebook, and other […]
Does Facebook Have Staying Power?
Posted on May 16, 2012
Everywhere I turn, I’m hearing about Facebook’s IPO on Friday. The media, economists, pundits and the public are speculating about stock price, total valuation, and on and on. And of […]
Why Your Organization Needs a Mobile Strategy
Posted on September 22, 2011
During a meeting with other CEOs last month, I noticed that nobody pulled out their laptops; instead, every person with a device was using an iPad. At least two of […]
The Matrix Minute is Born!
Posted on June 8, 2011
Even though Matrix Group has had a YouTube account for years now, we weren’t doing much with it. Well this past week, we finally, fully integrated this platform into our […]
JP Rule #3: Never Let Your Client Make a Mistake
Posted on April 21, 2011
The Matrix Group running team wanted t-shirts for a couple of races this Spring and Summer. We ordered black running shirt with our logo printed using a sublimation process, meaning […]