Tag: Strategy

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Why Journey Mapping is so Important to Creating Amazing Member Journeys

I get asked to speak at industry and professional conferences throughout the year. While I appreciate the opportunity provided by every organization, I want to give a shout out to […]

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How to Make Your Conference Speakers Feel Special
Posted on January 14, 2019
I get asked to speak at industry and professional conferences throughout the year. While I appreciate the opportunity provided by every organization, I want to give a shout out to […]
How Do You Compete with Free?
Posted on September 12, 2018
I love Audible, the audiobook app owned by Amazon. I have a monthly subscription because listening to audiobooks with my sons has transformed car rides, plane rides and folding laundry. […]
What Do I Need to Do to Become GDPR Compliant?
Posted on April 10, 2018
Guest post by Tanya Kennedy Luminati, MatrixMaxx Product Manager What are the next steps once you know what GDPR is? Officially start your security/compliance/privacy efforts This is your first step: […]
A New CMS Won’t Fix Your Broken Web Strategy
Posted on January 16, 2018
I read a lot of RFPs (Requests For Proposals) for website redesigns, and I sit through a lot of demos and presentations. What strikes me is the number of projects […]