Tag: Marketing

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Budget for Communications and Marketing When Proposing New Initiatives

I had the pleasure of being part of a panel at today’s Grow Smart Biz conference, sponsored by Network Solutions.  Our topic was “Integrating Traditional Marketing with Social Media.”  Despite […]

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Integrating Traditional Marketing with Social Media
Posted on September 29, 2009
I had the pleasure of being part of a panel at today’s Grow Smart Biz conference, sponsored by Network Solutions.  Our topic was “Integrating Traditional Marketing with Social Media.”  Despite […]
Does Your Staff Know What Your Company Does?
Posted on July 30, 2009
A couple of weeks ago, I called Harris Teeter to order a Thomas the Tank Engine birthday cake for my soon-to-be 5 year old son. The conversation went something like […]
Measuring the ROI on Social Media Initiatives
Posted on July 23, 2009
I met with a group of CEOs this morning and social media came up in conversation. More than several members of the group wondered if a social media strategy is […]
What’s Your Elevator Speech?
Posted on July 16, 2009
I moderated a strategy meeting yesterday and a redesign kick-off meeting this afternoon. During both meetings, I started the discussion with a simple question: what’s your elevator speech? It sounds […]