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Be a Host with the Most

Looking for the perfect gift for the techie (or not so techie) in your life? Here are some holiday gift ideas from the staff of Matrix Group. The Ring Fit […]

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5 Reasons NOT to Rebrand Your Organization
Posted on November 20, 2019
In my last blog post, I discussed the 7 good reasons to rebrand your organization. But when does it NOT make sense to rebrand? Here’s what my friend Jane Barwis, CEO […]
7 Reasons to Rebrand Your Organization
Posted on November 8, 2019
A brand is not a logo. A brand is not an identity. A brand is not a product. A brand is a person’s gut feeling about a product, service or […]
Don’t Reuse Passwords Already!
Posted on September 25, 2019
A couple of weeks ago, we had a security alert at the office. A client had called to say that a member reported a breach of the association’s website. Employees […]
Your Member Journeys ARE Your Brand
Posted on May 20, 2019
I conduct a lot of branding and user experience workshops. And my design team works on a lot of corporate identity kits; we redevelop logos, templates, print collateral, email templates, […]

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