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It’s no secret that I’m a huge Star Wars fan. Yeah, sure, maybe there was an episode (or two) that wasn’t as great, but by and large, I’ve loved everything […]

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Leadership Lessons From Star Wars
Posted on December 20, 2019
It’s no secret that I’m a huge Star Wars fan. Yeah, sure, maybe there was an episode (or two) that wasn’t as great, but by and large, I’ve loved everything […]
5 Reasons NOT to Rebrand Your Organization
Posted on November 20, 2019
In my last blog post, I discussed the 7 good reasons to rebrand your organization. But when does it NOT make sense to rebrand? Here’s what my friend Jane Barwis, CEO […]
7 Reasons to Rebrand Your Organization
Posted on November 8, 2019
A brand is not a logo. A brand is not an identity. A brand is not a product. A brand is a person’s gut feeling about a product, service or […]
Don’t Reuse Passwords Already!
Posted on September 25, 2019
A couple of weeks ago, we had a security alert at the office. A client had called to say that a member reported a breach of the association’s website. Employees […]
Your Member Journeys ARE Your Brand
Posted on May 20, 2019
I conduct a lot of branding and user experience workshops. And my design team works on a lot of corporate identity kits; we redevelop logos, templates, print collateral, email templates, […]

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