Category: Content Marketing and Social Media

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Using Video to Promote Your Meetings and Conferences

Earlier this week, I hosted a roundtable discussion with a group of select clients to discuss the future of trade shows. Instead of sending a blast email to our entire […]

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Intentional Marketing: Who Should Attend Your Next Conference or Convention?

Posted on November 19, 2014

Earlier this week, I hosted a roundtable discussion with a group of select clients to discuss the future of trade shows. Instead of sending a blast email to our entire […]

Want More Views and Clicks In Your Emails? Make Your E-Newsletters Responsive!

Posted on April 16, 2014

As marketers, we’re obsessed with metrics. And since email is a primary means of communicating with our members, customers, prospects and partners, it only makes sense that we track open […]

When Is It Time to Implement Responsive Design?

Posted on October 23, 2013

A few weeks ago, I conduced a webinar on implementing a “Mobile First” strategy. By mobile first, my co-host Alex Pineda and I mean a strategy where you consider the […]

Answer Customer Questions On Your Website and Reap the SEO Benefits

Posted on September 11, 2013

A couple of months ago, I had the pleasure of attending a powerful presentation on content marketing by Marcus Sheridan, CEO of The Sales Lion. His main message: Your customers […]

What’s Really Behind Those Targeted Ads on Facebook?

Posted on August 21, 2013

I’m attending my high school reunion in a few weeks and I need a fabulous dress. So I’ve been spending time on various retailer sites to find the perfect outfit. […]

No Mobile Strategy? Your Website Could Face a Google Demotion!

Posted on June 27, 2013

Psst, want to know a secret? The world isn’t going mobile, it’s already mobile. Check out just a few statistics. In India, mobile traffic has surpassed desktop traffic. Google reports […]

What Does It Mean to Have an Interactive Website?

Posted on June 5, 2013

Not so long ago, clients and prospects would call me and say, “Joanna, I want my website to be more interactive.” They wanted to move beyond a website that just […]

How Can Your Organization Use Crowdsourcing To Increase Member and Customer Benefits?

Posted on April 3, 2013

My family went to New York for Spring Break. During the obligatory visit to the flagship FAO Schwarz store, my husband caved and bought our 8-year old a LEGO Minecraft […]

How To Get Your Brand Pages Ready for the New Facebook News Feed

Posted on March 20, 2013

Earlier this month, Facebook announced that users’ home page will soon be transformed into a revamped newsfeed. If you’re the administrator for a brand page, here are some things you […]

Why Rebranding Is Really Hard and Takes a Really Long Time

Posted on March 7, 2013

A couple of days ago, a Matrix Group client, a major trade association was quoted in a a major news story. The news organization quoted a statistic that the association […]

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Category: Content Marketing and Social Media

Using Video to Promote Your Meetings and Conferences

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