How the Air and Space Museum is Using Virtual Docents
Posted on September 22, 2021
My younger son and I are listening to Project Hail Mary by Andy Weir. Andy Weir also wrote The Martian, which was a great movie and an even better book. […]Category: Strategy and Branding
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Reflections and Predictions: What Associations Should Be Thinking About in 2026
From AI and personalization to community and mobile-first content, here’s what’s coming next for associations in 2026 and how to prepare.
What Have We Learned About Creating Engaging Meetings from Virtual Conferences?
Posted on June 15, 2021
Heinan Landa (CEO of Optimal Networks) asked me last week: As we’re slowly returning to the office and in-person meetings, what lessons from 15 months of virtual meetings should endure? […]
What Are Natural Language Queries and Featured Snippets and Why Do They Matter?
Posted on May 21, 2021
When it comes to search engine optimization there’s one very important thing to always keep in mind: Google doesn’t like cute, Google likes clarity. When writing any online content, whether […]
How BeSpeake Clients are Adding Fun to their Virtual Meetings
Posted on March 25, 2021
“How do we add fun to our virtual meeting? How do I get people chatting during our sessions? How do we get attendees interacting with each other? These are just […]
Why Journey Mapping is so Important to Creating Amazing Member Journeys
Posted on March 22, 2021
Matrix Group is working on an email signup project for a longtime client. This client wants to create an easier way for members and non-members to see all the newsletters […]
We Need to Bring Back the “Meet” in Meetings
Posted on March 12, 2021
During a kickoff meeting with a new BeSpeake client, I asked this question: What did not work during your annual meeting last year? Answer: While the education offerings were excellent, […]
Virtual Events Made the Conventions and the Inauguration Celebrations More Accessible
Posted on February 8, 2021
On January 20, I watched the Presidential Inauguration celebration from my couch. Normally, I would have been jonesing over the inaugural balls I’ve never been invited to, but this year, […]
The Road Ahead for Virtual and Hybrid Meetings in 2021
Posted on November 24, 2020
Last week, I had the pleasure of attending the Techsy Talk Global Conference. One of the best sessions was called “The Road Ahead: Industry Landscape for 2021” by Howard Givner […]
Are you Team Live or Team Pre-Recorded During Virtual Meetings?
Posted on November 17, 2020
I’m attending and speaking during the techsytalk GLOBAL conference this week. Liz King Caruso, the organizer, ran a poll on the first day and asked attendees if they were on […]