Category: Blog

Latest blog post

Budget for Communications and Marketing When Proposing New Initiatives

Whenever we start a project, especially if the project is related to branding or design, we ask for time with the CEO, Executive Director, President — the top staff person. […]

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Surviving in this Hellish Economy
Posted on December 2, 2008
Okay, it’s official. The economy is in a recession, but what are you doing about it? What is your company or organization doing to weather the storm or even thrive […]
Who Are These People and Why Are They Following Me?
Posted on November 20, 2008
Unlike some of my friends and many staffers at Matrix Group, I’m relatively new to Twitter, the mini-blogging site that lets you broadcast your status, location and thoughts. I’ve been […]
Says Anne: So Long and Thanks for the Case Studies
Posted on November 16, 2008
Earlier this week, Anne Holland, founder of MarketingSherpa.com posted her last blog entry on the Sherpablog.  November 10 was her last day as a formal company employee and she used […]
Yes, Even Companies are Twittering!
Posted on November 12, 2008
I used to think that twittering was for individuals who wanted to broadcast their whereabouts and activities to friends and family. Most of my tweets have to do with where […]
What the Shoe Saleman Has to Say About the Economy
Posted on November 6, 2008
President-elect Obama has a lot on his plate.  Perhaps most importantly, he’s got to get the economy moving again.  I’m not convinced that getting people to spend money should be […]