Category: Blog

Latest blog post

Budget for Communications and Marketing When Proposing New Initiatives

I had the pleasure of presenting at this year’s annual conference for the Sheet Metal and Air Conditioning Contractors’ National Association (SMACNA). My co-presenter was Tim Eads, SMACNA’s IT Director. […]

Read the post
What’s In a Brand?
Posted on October 17, 2012
Many of my clients are rebranding. I think there’s something in the air. Clients are changing their names, updating logos, creating new palettes, and revisiting collateral styles. But what does […]
Why I’m Not Taking My Right To Vote For Granted
Posted on October 10, 2012
During election season, I’m reminded of a popular Filipino joke from the early 1980s. “There was a Japanese man, an American and a Filipino in a bar. The Japanese man […]
Why Matrix Group Brought Back Its Email Newsletter
Posted on July 26, 2012
A few years ago, Matrix Group stopped sending out a weekly email newsletter.Why? We were launching a company blog, we were getting more active on Twitter and Facebook, and other […]
Are You Suffering From Social Media Fatigue?
Posted on June 28, 2012
A friend asked me recently if I’m on Pinterest, the hot, new social network where users “pin” products, places and articles they like to Pinterest and explore the feeds from […]