What’s In Store for Associations and the Web in 2015?
Posted on February 17, 2015
I have the honor of helping a number of association clients plan their web budgets for the next year or two or three. When preparing a web budget, my team […]Category: Blog
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Is GenAI Jeopardizing Your Brand Authority?
I have the honor of helping a number of association clients plan their web budgets for the next year or two or three. When preparing a web budget, my team […]
Why Should You Hire an Agency to Redesign Your Website?
Posted on January 28, 2015
Every once in a while, I hear from a prospect who says his organization is considering redesigning their site and they’d like to do the design and CMS implementation on […]
2015 Top Resolutions for Managing Your Website Better
Posted on January 13, 2015
I was in the car yesterday and a radio talk show host was already talking about failed New Year resolutions! C’mon, it’s not even the middle of January! Surely we […]
2014 Top Techie Holiday Gift Ideas from Matrix Group
Posted on December 16, 2014
It’s that time of year again! Time to celebrate the holidays (whatever your affiliation) and do some shopping! Once again, I polled the Matrix Group staff and asked them for […]
Intentional Marketing: Who Should Attend Your Next Conference or Convention?
Posted on November 19, 2014
Earlier this week, I hosted a roundtable discussion with a group of select clients to discuss the future of trade shows. Instead of sending a blast email to our entire […]
How I Came To Represent 12 Million People
Posted on October 9, 2014
A couple of weeks ago, my husband got a letter in the mail from the American Institute of Consumer Studies. AICS wanted to interview him about his media viewing habits. […]
The Promise of Universal Analytics: Custom Dimensions Can Show Who Is Visiting and What They Are Doing
Posted on September 9, 2014
Much has been written about about Google Analytics (GA), which is now Universal Analytics. When you upgrade your account to Universal Analytics, a whole new world of reporting becomes available, […]
I Did It! I Cancelled My Cable Subscription!
Posted on August 14, 2014
I did it! A couple of weeks ago, I cancelled my subscription to cable TV through Comcast. Why? Gosh, so many reasons but primarily because it was costing me $120 […]
Thinking About the Future in the Age of Surprise
Posted on July 24, 2014
I had the pleasure of speaking at the International Foundation of Employee Benefit Plans (IFEBP) last week during their Benefit Communication and Technology Institute in San Jose, CA. My topics? […]
Why It’s Important to Keep Your CMS Upgraded
Posted on June 17, 2014
Most of us are accustomed to the idea that we have to keep the content of our websites updated on a regular basis. If we don’t add fresh content regularly, […]