Reflections and Predictions: What Associations Should Be Thinking About in 2026
Posted on January 8, 2026
From AI and personalization to community and mobile-first content, here’s what’s coming next for associations in 2026 and how to prepare.Category: Matrix Group
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Using AI to Power Smarter Membership and Marketing Strategies
Think AI is just for content? Think again. See how associations are using AI to predict behavior, personalize experiences, and grow smarter.
What is Answer Engine Optimization (AEO)?
Posted on June 24, 2025
…and why should associations care? Here's a rundown on what AEO is, and how it will help you show up as the answer in AI, voice, and zero-click search results.
Why Every Association CEO Must Be a Tech CEO
Posted on May 8, 2025
Want better data, happier members, and real growth? It starts with treating technology as a strategic asset—not an afterthought.
AI Note-Taking Part 2: Lessons from Five Months of Testing and Refining
Posted on May 1, 2025
Learn how we fine-tuned our AI note-taking tools and process to finally deliver meeting notes our team could actually use.
How We Closed Our Office Sustainably — and Made a Lot of People Happy
Posted on April 22, 2025
We closed our office and almost nothing went to waste. Learn how we turned it into a win for staff, the planet, and our community through smart reuse.
Work 5.0 and the Future of Work at Matrix Group
Posted on April 17, 2025
What does work life look like at Matrix Group these days? For “Work 5.0” we’re blending remote-first flexibility with intentional, creative ways to connect.
Breaking Barriers, Building Futures: Reflections on Winning the AWTC Badass Award
Posted on March 6, 2025
CEO Joanna Pineda reflects on breaking barriers, leading in tech, and the journey of being a woman tech CEO for the last 25 years.