Category: Blog

Latest blog post

Budget for Communications and Marketing When Proposing New Initiatives

If Google and Twitter seem to be getting all the press, but they’re not your cup of tea, don’t despair!  There is a social network out there for nearly every […]

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Happy 10th Anniversary, Matrix Group!
Posted on April 30, 2009
I can’t believe that Matrix Group will be 10 years old tomorrow. A decade.  10 years!  When I started Matrix Group in shared office in Georgetown, little did I know […]
People Want to Follow; Are You Ready to Lead?
Posted on April 23, 2009
I’ve been thinking about the terminology that we use to describe our relationships on various social networks.  I “follow” people on Twitter and people “follow” me back.  I have “friends” […]
Getting Started with Twitter For Your Organization
Posted on April 15, 2009
Many clients ask me how to get started with social networking.  Should they blog, be on Facebook or LinkedIn, or should they start tweeting?  For many organizations, I recommend Twitter.   […]
What Clients Want: To Be Understood
Posted on March 31, 2009
One of my Project Managers (we call them PMs at Matrix Group) was struggling with an account. The client was frustrated, the Project Manager was frustrated, so of course, now […]