How the Plumber Lost the Business to Home Depot
Posted on November 8, 2012
The dishwasher at Matrix Group died yesterday. If you’ve spent any time with me and my staff, you know that we like to eat and the dishwasher gets a lot […]Category: Blog
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Is GenAI Jeopardizing Your Brand Authority?
The dishwasher at Matrix Group died yesterday. If you’ve spent any time with me and my staff, you know that we like to eat and the dishwasher gets a lot […]
How SMACNA Used QR Codes at this Year’s Annual Conference
Posted on October 31, 2012
I had the pleasure of presenting at this year’s annual conference for the Sheet Metal and Air Conditioning Contractors’ National Association (SMACNA). My co-presenter was Tim Eads, SMACNA’s IT Director. […] What’s In a Brand?
Posted on October 17, 2012
Many of my clients are rebranding. I think there’s something in the air. Clients are changing their names, updating logos, creating new palettes, and revisiting collateral styles. But what does […] Why I’m Not Taking My Right To Vote For Granted
Posted on October 10, 2012
During election season, I’m reminded of a popular Filipino joke from the early 1980s. “There was a Japanese man, an American and a Filipino in a bar. The Japanese man […]
When It Comes to Company Culture, Sometimes CEOs Should Just Get Out of the Way
Posted on September 13, 2012
A candidate for one of our jobs recently commented that he loved the company culture at Matrix Group. To be honest, I was initially suspicious. What could he possibly glean […]
Are the App Stores Devaluing Your Organization’s Products?
Posted on August 21, 2012
My favorite handwriting curriculum company (Handwriting Without Tears) just released an app through the iTunes store. It’s called Wet Dry Try and it helps kids practice writing their upper case […]
Social Media Gives Each Of Us Our Own Reality Show
Posted on August 7, 2012
Remember The Truman Show, released in 1998? Truman Burbank thought he was an ordinary guy, but in reality, his whole life was one big reality show. It was a great […]
It’s All About Mobile and Social At The Olympics
Posted on August 1, 2012
I love the Olympics. During the two weeks that they’re on, I’m up way too late and I spend too much time checking results during the day. I never miss […]
Why Matrix Group Brought Back Its Email Newsletter
Posted on July 26, 2012
A few years ago, Matrix Group stopped sending out a weekly email newsletter.Why? We were launching a company blog, we were getting more active on Twitter and Facebook, and other […]
How I Survived Last Week’s Power Outage and What I Learned About Disaster Prep
Posted on July 12, 2012
By now, I hope everyone on the East Coast who lost power is back online, enjoying air conditioning and a refrigerator full of food. Me, I thought my family was […]