Pick Up the Phone! Why Your Marketing Plan Needs a Personal Touch
Posted on March 6, 2015
I am a big fan of phone calls. I spend most of day in meetings and on the phone. Why? Because I can’t land new deals or big deals via […]Tag: Marketing
Latest blog post
Is GenAI Jeopardizing Your Brand Authority?
I am a big fan of phone calls. I spend most of day in meetings and on the phone. Why? Because I can’t land new deals or big deals via […]
Intentional Marketing: Who Should Attend Your Next Conference or Convention?
Posted on November 19, 2014
Earlier this week, I hosted a roundtable discussion with a group of select clients to discuss the future of trade shows. Instead of sending a blast email to our entire […]
Want More Views and Clicks In Your Emails? Make Your E-Newsletters Responsive!
Posted on April 16, 2014
As marketers, we’re obsessed with metrics. And since email is a primary means of communicating with our members, customers, prospects and partners, it only makes sense that we track open […]
Answer Customer Questions On Your Website and Reap the SEO Benefits
Posted on September 11, 2013
A couple of months ago, I had the pleasure of attending a powerful presentation on content marketing by Marcus Sheridan, CEO of The Sales Lion. His main message: Your customers […]
Who Should Be In Charge Of Your Redesign Project?
Posted on August 7, 2013
So your organization has decided to redesign its website. Who should be involved? Who should be in charge? And who should make the decisions? I get these questions a lot […]
How Can Your Organization Use Crowdsourcing To Increase Member and Customer Benefits?
Posted on April 3, 2013
My family went to New York for Spring Break. During the obligatory visit to the flagship FAO Schwarz store, my husband caved and bought our 8-year old a LEGO Minecraft […] How To Get Your Brand Pages Ready for the New Facebook News Feed
Posted on March 20, 2013
Earlier this month, Facebook announced that users’ home page will soon be transformed into a revamped newsfeed. If you’re the administrator for a brand page, here are some things you […]
Why Rebranding Is Really Hard and Takes a Really Long Time
Posted on March 7, 2013
A couple of days ago, a Matrix Group client, a major trade association was quoted in a a major news story. The news organization quoted a statistic that the association […] Is Blogging Passe?
Posted on December 6, 2012
During the Fall and Winter, I meet with many clients to help them formulate their web plans and budgets for the following year. During many of these meetings, I suggested […]
Are the App Stores Devaluing Your Organization’s Products?
Posted on August 21, 2012
My favorite handwriting curriculum company (Handwriting Without Tears) just released an app through the iTunes store. It’s called Wet Dry Try and it helps kids practice writing their upper case […]