Category: Strategy and Branding

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How the Air and Space Museum is Using Virtual Docents

A couple of years ago, I posted this: An Executive Director’s Guide to Getting the Most Out of Your Next Conference. I quoted my friend and client Carol Neuvelt, Executive […]

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What Your Virtual Sponsors and Exhibitors Want Most
Posted on August 31, 2020
Many organizations are wrestling with how they can pull off a successful virtual meeting, especially with regard to their sponsors and exhibitors. How do you provide real value for them […]
How Much Should I Charge for My Virtual Conference?
Posted on May 28, 2020
As the world of work continues to transition from physical to virtual, the same is happening to conferences, trade shows, and meetings. There are platforms to choose, new or different […]
Top 5 Web Design Trends for 2020
Posted on January 7, 2020
Guest post by Alex Pineda, Matrix Group Creative Director New year, new possibilities, especially in web design. With technology advancing at an unprecedented rate, design possibilities seem limitless in the […]
How Your Digital Marketing Should Change in 2020
Posted on January 2, 2020
Your website, social media pages, videos, email newsletters, email campaigns – they’re all elements of your digital marketing toolbox. It’s the start of a new year. How should your digital […]
Leadership Lessons From Star Wars
Posted on December 20, 2019
It’s no secret that I’m a huge Star Wars fan. Yeah, sure, maybe there was an episode (or two) that wasn’t as great, but by and large, I’ve loved everything […]