Category: Design and Information Architecture

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What Have We Learned About Creating Engaging Meetings from Virtual Conferences?

I’ve blogged in the past about Marie Kondo’s best-selling book, The Life Changing Magic of Tidying Up. Last year, my husband and I set about tidying our house, with great […]

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Lessons from a CIO on Work, Senior Staff Engagement and the Permission-Based Economy

Posted on December 5, 2017

At AMS Fest a couple of weeks ago, I got a chance to sit down with Reggie Henry, Chief Information and Engagement Officer at the American Society of Association Executives […]

What Employees Want From Office Space: Flexibility

Posted on October 5, 2017

About a year ago, I was facing a big office space decision. Do we stay in our current office or move? Keep the current space design or blow it out? […]

Why Your CEO Needs to Attend Your Redesign Meeting

Posted on May 18, 2017

I attend a lot of kickoff meetings. For redesigns, mobile apps, custom databases, you name it. The best kickoff meetings are the ones where the CEO, Executive Director, the […]

Members Want Curation and Insight from Their Associations – Part One

Posted on February 8, 2017

One of the best parts of my job is conducting user interviews. Nearly every Matrix Group project starts with a User Persona exercise where we interview staff to glean their […]

Maybe We Should Stop Trying to Generate More Traffic to Government Affairs Web Pages

Posted on August 10, 2016

I attend a lot of redesign kickoff meetings. Clients almost always list as one of their top goals,“Increase traffic to the website.” Sounds reasonable, right? Organizations are competing for eyeballs, […]

Does Your Website Need a Redesign or Refresh?

Posted on April 21, 2016

A couple of weeks ago, I attended a meeting with a client who was interested in redesigning their website. “Why?” I asked. The site looks pretty good, the site is mobile-friendly, […]

Web Design Can and Should Be CMS-Agnostic (and why we love WordPress more and more)

Posted on January 22, 2016

Here at Matrix Group, we use a variety of platforms and frameworks to build client applications. On the content management system (CMS) side, we really like Sitefinity and WordPress for […]

Data-Driven Decision-Making Through Analytics

Posted on December 1, 2015

A couple of weeks ago, I had the pleasure of moderating a discussion with Tim Martin and Jessica Katz of the Carnegie Endowment for International Peace. Tim is Digital Director […]

It’s Time To Make Your Website Mobile-Friendly… Really

Posted on April 27, 2015

I was in a meeting with a client this week about their plans to redesign their website. He wondered if the organization should invest in responsive design. Wha? “Hold on,” […]

Category: Design and Information Architecture

What Have We Learned About Creating Engaging Meetings from Virtual Conferences?

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