Category: Content Marketing and Social Media

Latest blog post

Is GenAI Jeopardizing Your Brand Authority?

Clients often ask me how to add social media to their marketing and communication initiatives.  Rather than viewing social media as a separate program, I recommend adding social media to […]

Read the post
Integrating Traditional Marketing with Social Media
Posted on September 29, 2009
I had the pleasure of being part of a panel at today’s Grow Smart Biz conference, sponsored by Network Solutions.  Our topic was “Integrating Traditional Marketing with Social Media.”  Despite […]
Who’s Afraid of User-Generated Content?
Posted on August 25, 2009
From homemade movies on YouTube, to movie and book reviews, comments on blogs, and entries in Wikipedia, user-generated content (UGC) has changed the Web forever. I can’t imagine the Amazon […]
Why is Facebook so Addictive?
Posted on August 13, 2009
I called a friend last Sunday to say hello and her husband said she was deep in Facebook, and had been for several hours. Several hours! This is a woman […]
Measuring the ROI on Social Media Initiatives
Posted on July 23, 2009
I met with a group of CEOs this morning and social media came up in conversation. More than several members of the group wondered if a social media strategy is […]
My Favorite Twitter Visualization Sites
Posted on June 23, 2009
I love Twitter.  Yes,  it’s information overload and there’s a lot of noise, but I love the commentary and the interesting links.  I also appreciate the updates from friends and […]
Get Your Vanity URL on Facebook On June 13, 12:01am
Posted on June 11, 2009
Whenever I sign up for something, I try to get jpineda@matrixgroup.net as my username and jmpineda as the account name. I’m jmpineda on Twitter, Yahoo!, Delicious, FoodBuzz, FriendFeed, etc.  For […]