Category: Content Marketing and Social Media

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Is GenAI Jeopardizing Your Brand Authority?

It wasn’t a call I get every day. Last week, my nanny called to say that two neighbors had knocked on our door to report that there was a dog […]

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Dog on Roof: How Social Networking Has Changed The Speed of News and Information

Posted on June 9, 2009

It wasn’t a call I get every day. Last week, my nanny called to say that two neighbors had knocked on our door to report that there was a dog […]

Tweeting While On Vacation

Posted on May 23, 2009

I’m headed out for a short vacation today. Before I left the office, several co-workers asked me if I will be tweeting while I’m out. I had to pause for […]

How I Became a Cool Kid and Why It’s All About the Platform

Posted on May 12, 2009

What do the iPhone, Facebook, Twitter and Google have in common? They have great platforms that have contributed greatly to their success! What’s a platform and why does it matter? […]

Don’t Like Facebook? Try Another Social Network!

Posted on May 7, 2009

If Google and Twitter seem to be getting all the press, but they’re not your cup of tea, don’t despair! There is a social network out there for nearly every […]

What We’ve Learned About the New Facebook Pages

Posted on April 21, 2009

The dust is finally settling on the Facebook pages for companies and organizations. The new pages were supposed to go live March 11, but the transition seemed to take a […]

Getting Started with Twitter For Your Organization

Posted on April 15, 2009

Many clients ask me how to get started with social networking. Should they blog, be on Facebook or LinkedIn, or should they start tweeting? For many organizations, I recommend Twitter. […]

Creating a Content Strategy for your Web Site, Blog, Social Networks

Posted on April 13, 2009

In my last blog post, I referenced the content strategy that the marketing team at Matrix Group has developed to keep our Web site and social networking pages fresh and […]

Time Management and Social Networking: How to NOT make social networking a huge time suck

Posted on April 6, 2009

Over the past couple of weeks, I’ve met with clients about their social networking (SN) strategy. A common refrain is this: “Social networking takes too much time. I don’t have […]

The Campaign is Over, but President Obama Still Committed to Social Networking

Posted on March 26, 2009

Candidate Obama ran a great campaign and made amazing use of social networking services to get the word out about his campaign, mobilize supporters, create viral messages, and raise money. […]

The Power of the Relationship

Posted on March 19, 2009

I tell my staff (especially Project Managers) to jump at any chance to share a meal with a client, vendor or partner. Why? Because I’m convinced that once you’ve shared […]

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Category: Content Marketing and Social Media

Is GenAI Jeopardizing Your Brand Authority?

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