Category: Content Marketing and Social Media

Latest blog post

Is GenAI Jeopardizing Your Brand Authority?

It’s got to be tough being in the advertising business these days. DVRs (digital video recorders) are allowing viewers to skip commercials, premium channels offer fewer advertising opportunities, circulation numbers […]

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The Future of Advertising
Posted on February 25, 2010
It’s got to be tough being in the advertising business these days. DVRs (digital video recorders) are allowing viewers to skip commercials, premium channels offer fewer advertising opportunities, circulation numbers […]
Does the Social Web Mean the End of Privacy?
Posted on January 13, 2010
Facebook Founder Mark Zuckerberg has gotten a lot of flack lately for his pronouncement (during an interview with TechCrunch) that privacy norms have evolved over the years and privacy is […]
Top Tips for Creating a Great Facebook Page
Posted on December 9, 2009
Over the past year or so, I’ve seen more and more non-profits and companies create Facebook fan pages for their organizations.  Facebook calls fan pages “a customizable presence for an […]
My Favorite Twitter Applications
Posted on October 29, 2009
Twitter was super smart when they created their API and encouraged developers all over the world to come on in, use their API and develop their own applications using Twitter […]
Does the Social Web Mean an End to E-Mail?
Posted on October 20, 2009
During a recent interview, the candidate asked me if Matrix Group still uses e-mail to promote its services and events.  Curious, I asked her why she asked that question.  She […]
Making Sense of the Twitter Speak and Twetiquette
Posted on October 8, 2009
I was at a conference recently where one of the attendees mentioned that although she’s on Twitter, she doesn’t understand half of what’s being said. “What’s a DM?,” she said. […]