Blogging Best Practices – Part One
Posted on July 21, 2010
A couple of months ago, I had the pleasure of conducting a webinar on Blogging Best Practices with my friend, blogger and activist Shaun Dakin, Director of Business Development at […]Category: Content Marketing and Social Media
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Is GenAI Jeopardizing Your Brand Authority?
A couple of months ago, I had the pleasure of conducting a webinar on Blogging Best Practices with my friend, blogger and activist Shaun Dakin, Director of Business Development at […]
How We Doubled Our Facebook Fans and Raised Money for the Gulf Recovery Effort
Posted on July 1, 2010
10 days ago, the Matrix Group Facebook fan page had 280 fans. As of tonight, we have 576 fans, more than double our starting number. How did we do it? […]
What’s Behind Those Long URLs? Tracking Codes, Of Course!
Posted on June 10, 2010
Every day around 3pm, I get my afternoon update of The Washington Post via e-mail. Each update contains a summary of about a dozen stories and links to the full […]
Am I Really Going to Pay $4.99 for One Issue of Time Magazine?
Posted on June 4, 2010
I blogged last week about how excited I am that some of my favorite magazines are now available on the iPad. Last week, I discovered that TIME Magazine has a […]
Are You Ready to Ditch Your Paper Subscriptions?
Posted on May 27, 2010
More and more of my clients are making the decision to eliminate their print magazines and newsletters. They’re choosing digital versions of their publications over print to eliminate printing and […] What’s All the Fuss About Facebook’s Open Graph and Privacy Policies?
Posted on May 20, 2010
Remember when Facebook was a closed network, open only to college students? Then Facebook went mainstream and everyone could create a profile. But even back then, Facebook remained a closed […]
“Become a Fan” Has Been Replaced with “Like” on Facebook Fan Pages
Posted on April 28, 2010
In late March, Facebook announced that “Become a Fan” would be replaced by “Like” on Facebook fan pages. The change rolled out in early April and today, the ubiquitous Facebook […]
Twitter, Facebook, MySpace, LinkedIn, Amplify, Posterous – Which Social Networks Should You Be On?
Posted on March 17, 2010
I’ve been on Twitter, Facebook, and LinkedIn for some time now. I’m also on FoodBuzz, Plaxo, Delicious and StumbleUpon. Most recently, I signed up for FourSquare, Amplify and Buzz. FourSquare […]
Why Do We Get So Upset When Facebook Changes Its Interface?
Posted on March 11, 2010
In the last twelve months, Facebook has made some major and minor changes to its interface. Each time they did this, there was hundreds of blog posts decrying or applauding […]
Companies Beware! Unhappy Customers are Turning to Social Media
Posted on March 5, 2010
Last week, I blogged about how a social media site like YouTube represent the future of advertising. But social media can also represent the anti-advertisement: bad reviews from unhappy customers […]