Now That’s What I Call a Multilingual Strategy!
Posted on February 9, 2012
I went to IKEA the other day to pick up a bookcase (doesn’t everyone have an IKEA Billy bookcase?) and a lamp. As usual, I ended up with a bookcase […]Category: Content Marketing and Social Media
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Is GenAI Jeopardizing Your Brand Authority?
I went to IKEA the other day to pick up a bookcase (doesn’t everyone have an IKEA Billy bookcase?) and a lamp. As usual, I ended up with a bookcase […]
The Personalized, Social Web or Why Your Organization Needs a Social Sharing Strategy
Posted on February 1, 2012
SEO (search engine optimization) changed forever when Google integrated Google+ into its Google search results a few weeks ago. Basically, Google is now personalizing (to a much greater degree than […]
How a Nation Got Educated About SOPA and PIPA
Posted on January 18, 2012
The PROTECT IP Act (Preventing Real Online Threats to Economic Creativity and Theft of Intellectual Property Act of 2011 or PIPA), which was introduced by Senator (D-VT) on May 12, […]
Time to Create a Google+ Page for Your Organization
Posted on November 11, 2011
On Monday, Google opened up Google+ and allowed companies and brands to create corporate pages. Previously, only individuals could create Google+ profiles (believe me, we tried to create a corporate […]
Why Your Receptionist Is Your Company’s Most Important Brand Ambassador
Posted on November 3, 2011
I was on the phone with a company receptionist the other day, trying desperately to reach someone in sales or customer service. Trouble is, the person I was speaking with […]
How Are You Integrating Google Plus Into Your Life?
Posted on October 19, 2011
So I’ve been on Google Plus for a while now. Actually, I’ve had an account for a while now, having received an invitation early, but I rarely post updates and […]
Why Your Organization Needs a Mobile Strategy
Posted on September 22, 2011
During a meeting with other CEOs last month, I noticed that nobody pulled out their laptops; instead, every person with a device was using an iPad. At least two of […] Does Your Organization Have a Social Sharing Strategy?
Posted on September 1, 2011
According to a study by ShareThis, the social sharing widget that you see on many websites, Facebook accounts for 38% of sharing traffic on the web. And that’s just the […] Your Organization’s Voice Should Be Different Across Platforms
Posted on August 5, 2011
If you’ve attended any of my webinars or follow this blog, you know that I advocate strongly against posting the same updates and information across different communications channels. I think […]
The Matrix Minute is Born!
Posted on June 8, 2011
Even though Matrix Group has had a YouTube account for years now, we weren’t doing much with it. Well this past week, we finally, fully integrated this platform into our […]