How to Have a Really Great Search on Your Website
Posted on August 25, 2017
We hear this a lot from people who manage websites and navigate websites, “the site search sucks!” So what can you do to make search not suck on your site? Here […]Tag: Content Strategy
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Is GenAI Jeopardizing Your Brand Authority?
We hear this a lot from people who manage websites and navigate websites, “the site search sucks!” So what can you do to make search not suck on your site? Here […]
When Redesigning Your Website, Don’t Confuse Goals with Requirements
Posted on June 8, 2017
I read a lot of RFPs and I attend a lot of website redesign kickoff meetings. The most important questions I ask are, “Why redesign? Why now?” I usually get […]
Why Your CEO Needs to Attend Your Redesign Meeting
Posted on May 18, 2017
I attend a lot of kickoff meetings. For redesigns, mobile apps, custom databases, you name it. The best kickoff meetings are the ones where the CEO, Executive Director, the […]
Members Want Curation and Insight from Their Associations – Part One
Posted on February 8, 2017
One of the best parts of my job is conducting user interviews. Nearly every Matrix Group project starts with a User Persona exercise where we interview staff to glean their […]
The Great Banana Bread Experiment: Are People Really Reading Your Emails?
Posted on June 2, 2016
A couple of weeks ago, I sent out an important message to my entire staff about IT support. We had recently put in some technologies to make it easier for […]
2015 Top Resolutions for Managing Your Website Better
Posted on January 13, 2015
I was in the car yesterday and a radio talk show host was already talking about failed New Year resolutions! C’mon, it’s not even the middle of January! Surely we […]
Answer Customer Questions On Your Website and Reap the SEO Benefits
Posted on September 11, 2013
A couple of months ago, I had the pleasure of attending a powerful presentation on content marketing by Marcus Sheridan, CEO of The Sales Lion. His main message: Your customers […]
What Does It Mean to Have an Interactive Website?
Posted on June 5, 2013
Not so long ago, clients and prospects would call me and say, “Joanna, I want my website to be more interactive.” They wanted to move beyond a website that just […] Is Blogging Passe?
Posted on December 6, 2012
During the Fall and Winter, I meet with many clients to help them formulate their web plans and budgets for the following year. During many of these meetings, I suggested […]
Are You Suffering From Social Media Fatigue?
Posted on June 28, 2012
A friend asked me recently if I’m on Pinterest, the hot, new social network where users “pin” products, places and articles they like to Pinterest and explore the feeds from […]