We all know that video rules. Check out these amazing video statistics from 2021.
I recently attended Non Dues a Palooza (NDaP) in Nashville, TN. NDaP is devoted to helping associations and nonprofits learn new ideas for generating non-dues revenue. Yes, I attended in person and it felt great! Teri Carden, the conference organizer and CEO of 100Reviews, uses video to promote her meetings and make them feel special. Here’s what she did for NDAP:
Ahead of the conference, Teri invited her speakers and attendees to record and share a video about why they were excited to be attending NDaP. Teri used Gather Voices to make this happen. Check out the video promo page. Maybe I’m just a conference marketing geek, but I found the videos compelling and I wanted to watch them all!
When I checked into my hotel, there was a welcome letter from Teri that contained a QR code. The QR code led me to a video from Teri, welcoming me to Nashville, inviting me to the pre-conference happy hour, sharing highlights for the next day, and providing me with contact information if I have questions. In typical Teri fashion, the video was fun, authentic and super helpful.
At the happy hour at the end of the conference, she asked a few attendees to talk about their experience, what they learned, and why they loved the event. These videos were shared in an event debrief put together by Association Briefings (another great touch – more on that later), and it was so fun to hear the takeaways from fellow attendees. And by the way, now she has video marketing material in hand for her next event. Genius!
Whether your next conference is in person or virtual, I’m sure you can use these ideas to promote your event, provide your attendees with useful information, and make all of your attendees feel welcome and special.
