The primary purpose of the Special Interest Group of IIAS Standards (SIGIS) is to develop voluntary standards to help non-healthcare retailers meet the required IIAS standards and to make it easier for customers to purchase prescriptions and other eligible over the counter products using their Flexible Spending Accounts (FSA) or Health Reimbursement Accounts (HRA).
SIGIS serves as the industry’s voice to the IRS and as a valuable resource for both members and consumers. Thus, they needed their website to showcase their overall goals and communicate the organization’s current position and address the needs of both members and consumers.
Matrix Group:
- Created a warm, friendly site design that communicates SIGIS’s position as an organization that makes it easier for consumers to use their FSA and HSA cards at local pharmacies, supermarkets and other locations.
- Implemented the Sitefinity content management system to allow staff to update the website without the knowledge of HTML, keeping the site’s information fresh and up to date.
- Created a user-friendly navigation based on the motivations, behaviors and needs of SIGIS’s target audiences.
