by Joanna Pineda
Posted on September 25, 2009
Matrix Group collaborated with the Sheet Metal Contractors Association (SMCA) and Sheet Metal Workers Local 19, to create a microsite. With the launch of the site, SMCA and Local 19 hope to help stimulate the region’s construction industry and create green jobs for their members, as well as educate the Philadelphia and Delaware Valley communities on the importance of HVAC systems to improve indoor air quality and reduce energy use.
Our work included:
- The creation of a new brand that unifies the local sheet metal industry under one umbrella. The brand incorporates key elements the mission of this joint effort.
- A microsite specifically wrapped around the campaign, featuring green projects as well as reinforcing SMCA and Local 19’s expertise in HVAC.
- An implementation of a content management system (CMS) to help keep the site fresh and up to date.
Visit Green HVAC Solutions
Related Articles
-
-
Be a Host with the Most
Posted on December 2, 2022
What happens in the first 30-90 days of a member’s journey with your organization matters. Really matters. Because it’s during those first few days, weeks, and months that your new member decides to engage with you in a meaningful way. They made the decision to join. Download the Guide | View more Guides
-
Budget for Communications and Marketing When Proposing New Initiatives
Posted on August 14, 2022
Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. I spoke on the topic of “Next-Generation Tools to Enhance Your Communications,” or next-gen tools to communicate benefits to employees. At the end of the conference, there was an Open Forum, during which select speakers took questions from the in person and...
